About Us

Southeastern Jewelers, a family owned and operated business has been serving Birmingham since 1952. Owner and life-long Birmingham resident, Louis G. Steed began his career as a bench jeweler performing repair work for jewelry stores throughout the Southeast. Therefore, when he decided to open his own store in 1952, Southeastern Jewelers seemed the perfect name. Louis and his wife Peggy have two sons, Mike and David Steed. As young men, both sons served and worked as apprentices and upon finishing school both started full-time at the store.

Southeastern Jewelers has both a beautiful retail showroom as well as a full service shop allowing them to do all custom work and repairs on site. Southeastern Jewelers has six full time bench jewelers on staff with over 150 years combined experience.

Southeastern Jewelers has a wonderful reputation not only within the city of Birmingham but also throughout the southeast. We are proud to run our business based on the basic, old fashioned idea to treat others the way we would want to be treated. We have been privileged to serve over 25,000 return customers and three generations of families. We are sure you won't have to ask around too much to find friends of yours that have been long time customers of Southeastern Jewelers. We look forward to meeting you and can't wait to be a part of a special time in your life.